Public interest in conservation, biodiversity and climate change seems to be rising, a new peer-reviewed study published by a team at Mongabay has found. The paper derives from our recent “Conservation Effectiveness” series and looks at the trends in Google searches to divine public interest in environmental topics.
Published in Frontiers in Ecology and the Environment, the paper has enjoyed wide attention on social media and from scientists and conservationists.
The research project was led and coauthored by Zuzana Burivalova, a tropical forest ecologist at Princeton University who was also the lead researcher on Mongabay’s Conservation Effectiveness series, David Wilcove, a professor of ecology at Princeton University, and Rhett Butler, Mongabay’s founder and CEO,
Read about the study and its conclusions here.
Banner image: The critically endangered golden mantella is one of Madagascar’s most threatened amphibian species. Image by Rhett A. Butler/Mongabay.